AMC Stubs Launch

 AMC Stubs Launch

In-Theatre Collateral

PRE-SHOW 30-SECOND SPOT

(Our story begins on a closeup of two ticket stubs being passed through the window of an AMC box office and picked up by a young woman’s hands.)

SFX: Happy music

(We follow the woman’s hand and ticket, and in the right of the frame, we see her reach out. Her hand is grasped by a male’s and they hold hands as they enter the theatre. Styaing on the ticket in her hand, we see a close-up of the ticket being handed over and ripped in half.)

SFX: Sad violin music

(Once the stub is handed back to the woman, we see her slide it into her jean’s back pocket. And the world goes dark. The screen comes back with a close-up of the ticket stub just barely poking out of the jeans pocket just as the woman’s hands are seen putting her jeans into a front-load washing machine.)

SFX: Washing machine being set and then running

(We cut to a running dryer.)

SFX: Jeans in a dryer and the dryer’s buzzer

(The woman’s hands appear in frame once again, reach into the dryer, pull out her jeans and then disappear from frame. The camera lingers. The hands slowly reach in and pull out the ticket stub. Slightly faded. A little curled.)

SFX: Swell in sad violin music

(We follow the hands with ticket stub in tow as she goes into her living room and opens up her laptop.)

SFX: Typing

(The laptop screen shows the amcstubs.com online ticket stub collection where the stub is waiting–in pristine condition. We also see, based on the note, it was her first date. He bought dinner. She bought the movie tickets.)

SFX: Swelling, happy music

VO: Don’t let your memories fade. Keep them shiny and new with AMC Stubs. Whether it’s a first date, a great family night or the best western zombie rom-com you’ve ever seen, you can always remember it, thanks to your online ticket stub collection. Plus, you can share the memories with friends, comment on and rate movies you’ve seen and more.

(Quick zoom to the rewards module on the site)

VO: You’ll also get $10 rewards for every $100 you spend at AMC Theaters…

(Quick zoom to concessions module)

VO: …free upgrade on popcorn and fountain drinks.

(Quick zoom to fees saved module)

VO: …and no online ticket feed at movietickets.com and fandango.com. And all for just twelve dollars a year (that’s just one dollar a month). Don’t let the memories fade. Visit guest services or…

(quick zoom to URL bar)

VO: amcstubs.com to sign up today